Integrated marketing campaign hits a high note for the Clearwater Hudson River Festival
Our current campaign for the Clearwater Festival, founded by the legendary Pete Seeger over 40 years ago, positions the event as a great weekend of music, dance and storytelling, as well as a celebration of environmental education and activism. Public relations activities include press releases to print and broadcast outlets, talent interviews, and feature article placements. Ads placed in regional magazines and newspapers, regional TV spots, direct mail, bus posters and online marketing are among the other tactics.

Our marketing strategy and campaigns have helped drive a record number of visitors to the festival's website, and attracts well over 15,000 people to the weekend event — and each year surpassing previous numbers for advance ticket sales and attendance.