Agency Profile

Herman Associates is a privately owned integrated marketing communications agency. Our client roster encompasses a broad range of products and services; however, there are a number of business categories in which we have an especially strong background. Among those are Travel & Tourism, Hospitality, Technology, Transportation, and Financial/Legal Services.

As practitioners of integrated marketing, our strength lies in our ability to analyze marketing problems, develop effective strategies to solve those problems, and employ the most effective tactics to accomplish the mission.

What makes us unique
Though many of our clients are well-established corporations whose businesses are national (and frequently international) in scope, our fee structure is well within the reach of small companies and start-ups. And, unlike many agencies, there are no second or third tier clients at Herman Associates. Every one of our accounts — regardless of the size of their budget — is managed by a team of seasoned, senior executives (including a principal).

Our people make the difference
Herman Associates has been consistently successful in attracting highly motivated and talented professionals in all of our disciplines. Beyond their specific skills, our staff brings a sense of dedication and personal concern to every account they work on, which is immediately apparent to our clients. It's one of the key reasons that our average client relationship is over five years — and why some clients have been with us for over 20 years.